Founder Seeking Pitch Advice – Food Startup)

I’m in the middle of putting together my first proper pitch deck for a food startup I’ve been working on, and I’m realizing how easy it is to either overcomplicate things or miss something obvious.

So far, I’ve been structuring it around:

the problem (why healthy eating is hard to sustain)

the solution (how we make it simpler and more practical)

TAM

unit economics

scaling approach

and operations (because food is ops-heavy)

This already feels like a lot 😅 but I’m sure I’m still missing things that actually matter to investors — especially in food / D2C / nutrition businesses.

For those of you who’ve pitched (or sat on the other side of the table):

What really matters in an early-stage food pitch?

Are there sections founders tend to overthink or underthink?

Anything you wish you had added or removed from your first deck?

Is storytelling more important than numbers early on — or the other way around?

Not trying to perfect it, just trying to avoid rookie mistakes. Any advice, pushback, or “don’t do this” stories would help a lot.

Thanks 🙏