Apollo.io data costs are getting out of hand for agencies

Is it just me or has the pricing for apollo.io become way less agency-friendly lately?

We've been using them for lead generation for a while because they were the best bang for your buck, but these recent changes to data credit costs are starting to sting. It feels like they’re trying to force everyone onto their more expensive plans by throttling exports or hiking the per-lead cost.

Tbh, I don't really care about all the new 'AI' features they keep pushing. I just need reliable data that doesn't eat up my entire margin.

Are you guys just eating the cost, or have you found a better workflow? I'm looking at other alternatives, and we're also building internal scrapers using Cursor and AI builders. Let's see how it works out.

What's the move right now for you?

Posted Dec 20, 2025, 1:25 PM UTC

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