Why do her followers worship her

There’s a girl in my neighborhood who 100% wants to be her. Calls her kids bubs and sis, dresses her kids the same as them, has the same EXACT maternity and family shoots, wore the same polka dot dress to disney that madi wore on her disney cruise, has shirts for her kids that say “do you wanna fight or be nice”

I get influencers are meant to influence but i just dont get the obsession with her and her family