An Interesting Advertising Change I Noticed

I work at a supermarket, and said supermarket has it's own "radio station". The area I work in has a speaker near me, I so hear everything and anything playing from it throughout my shift.

A few months ago, they would play an ad for their anthropomorphized-as-hell LLM "AI shopping assistant" every couple of hours or so. In said ad, the term "AI" was used as a descriptor. I remember this clearly because the ad annoyed me: "[Name-they-gave-the-LLM] lives inside [their app]!"-type of bullshit.

This week, I noticed the phrasing has changed from "AI" to "intelligent shopping assistant". The term "AI" was suspiciously-missing from the ad.

I hesitate to take situations like this as a good sign; it may indicate companies are now trying to hide/mask their "AI" usage/products/etc.