From scratch soldier merch store – I need your toughest Shopify critique

Hi everyone, I’d really appreciate some honest and constructive feedback on my Shopify store:

https://www.predator-customs.com/

The store is focused on merchandise for soldiers and military-minded people. This is a passion project that I built completely on my own, from the idea to the shop setup.

I’ll be very upfront: I have no background in marketing, web design, branding, or e-commerce. Everything you see was learned through trial and error, so I know there are probably many things I’m missing or doing wrong. That’s exactly why I’m posting here.

I’m looking for feedback on:

• Overall store design & first impression
• Product pages & descriptions
• Branding & messaging
• Trust, usability, and conversion
• Anything else that stands out (good or bad)

Please don’t hold back — constructive criticism is more than welcome and genuinely appreciated.

Thanks in advance to everyone who takes the time to help!