Strange activity on App Store
Hello iOS community,
I have a question about a strange App Store behaviour that happened recently to one of my apps. Normally I have only handful downloads for this app but 3 days ago I noticed that I started ~100 downloads per hours, which was resulting up to 1k downloads per day. The downloads are specifically coming from the UK. I have premium subscription and none of these downloads are converting to premium membership, which is suspicious because the conversion rate is > 1%. The pattern throughout the day is also very odd - most of the downloads are happening from 4pm to 9pm (with small bump in the middle). When I checked the App Store Analytics I can see that these downloads are not Institutional Downloads but are the organic ones from App Store Search. I don't see any App or Web referrals that would explain the traffic. Googling my app over the last week also doesn't show any app mentions. Has anyone seen similar behavior? I'm wondering if these might be some bots or fake accounts?
Posted Dec 29, 2025, 8:00 PM UTC