Am I missing something with 7 brew??

I live off wheel road so anytime I go to wegmans or anywhere by constant friendship I take 924 out of habit from avoiding the chaos and construction that was happening on 24 a few months ago. and today traffic was backed up 30+ cars deep on 924 because of 7 Brew Coffee. I drove past (in the opposite direction thank god) at 1:30pm, 3pm, and 6pm between yesterday and today, it didn't matter, still backed up LEAST 30 cars down 924. Are they giving away lifetime supplies of coffee for free? Do they have coffee made by baby Jesus himself? Are they using it as a coverup and selling drugs? (Looking at you, abbey burger). What is actually going on here? As if 924 wasn't busy enough. I get its the "new guy" in town but this is crazy. I'm a basic bel air girl who loves iced coffee just as much qa the next but no coffee is worth waiting in a 40+ car line unless their coffee is going to pay my bills, tell me I'm pretty, and give me a full body massage every night.

What am I missing?