Every Rockler dev meeting

This is how I’m pretty sure every meeting at Rockler goes…

Product developer: Alright, I’ve got the specs for our newest product!

CEO: Perfect! Will it be new or innovative?

PD: No.

CEO: Good, will it be difficult for us to manufacture?

PD: No, it’s actually going to be a drop ship item from China.

CEO: Great, but as a premium brand how will we make money off of it?

PD: We’ll paint it blue and charge 40% more.

CEO: That’s the best idea I’ve heard all week, you’re promoted!

PD: Do you think woodworkers will start to resent us for the appropriation of a working class skill to almost exclusively cater to higher socioeconomic demographics?

CEO: Probably a little, but we’ll have such a large market share of an increasingly niche market that they’ll be forced to at least occasionally use our products.

Fin.