Store Help

Hey everyone, I’m a pretty new Etsy seller and just want some outside perspective.

I’ve got under 20 total sales so far. Right now I have: 3 five-star reviews (1 from a random customer, 2 from people I know) 1 one-star review Just issued my first refund to another buyer

The 1-star review is what’s messing with my head. The buyer didn’t like the frame, said it looked bad and cheap but she ordered 8 of them and not what they expected. It is laser engraved unfinished wood, and the listing shows real photos, but clearly expectations didn’t line up.

Now I’m trying to figure out: Is this kind of thing normal early on? Do engraved/handmade items just attract unrealistic expectations sometimes? Is this a “tighten the listing and keep going” situation, or more of a red flag?

Im wondering how common this is and what more experienced sellers would do at this stage.

Appreciate any advice