Hey guys, thought I’d share my first 28 days of progress on my new channel, in the hope that it can at least inform if not inspire / motivate someone else.

I started my channel (in the music composition / creation niche) 28 days ago and have been posting at least one ‘long form’ video every single day (longest is about 35 mins but the average is about 9) - the first one blew up immediately and has been the main contributor to the subs / views / watch time, but most importantly I’ve already built a lovely, supportive and engaged community, which is super humbling. 

I haven’t posted a single short so far, so for anyone out there who thinks shorts are necessary or the only way to get partnered and monetised, think again. What it HAS taken is a hell of a lot of commitment to setting up, recording, editing and uploading every single day. I do my own editing and voiceovers. I haven’t paid to boost any content and haven’t done any promoting or sharing of it, before sharing these stats right here right now.

As someone that has been creating content in some form, my most important bits of advice are:

1.) box yourself in with a pretty specific niche. You really have to have a combination of “hey I really want to do this / would be good at this!” and “what’ll appeal to enough people?”. The algorithm hates generalism, and you’ll drown if you jump into a big pond. Unless you really are just putting in loads of time and effort for the love of it - and don’t care about getting partnered or making progress (and I genuinely think that’s close to 0%) - be smart about giving people what they want, and what they’re not necessarily able to get already. 

2.) obvious but true - be consistent. If you set up a plan, and tell everyone your plan, stick to that plan. The algorithm likes it, and viewers value it.

3.) you HAVE TO NAIL YOUR PRODUCTION AND THUMBNAILS. If you’re not prepared to edit your content to a high standard, and keep production value high, there’s a chance you’ll nuke a good idea / concept because of lacking in those areas. Again, you’ve got to remove your own ego to a degree and try to look at what you’re putting out objectively. Is it a bit rubbish? If the answer is yes, then sort it out before you try to gain traction with something that’s a bit rubbish.

4.) no, you don’t need to use or make ‘AI slop’. Can you? Sure! But considering that no AI is used in the making of or creation of any of my content, there’s absolutely still room for combining a good idea + effort to get good results.

Anyway, I hope this helps someone, keep hustling, keep grinding!

First 28 days progress + details