Venting: Is selling SaaS dev tools to developers dead?
We made a SaaS tool for developers but the more and more I try to market and sell this application, I get demotivated. We are a small team doing founder led sales. Getting any sales traction is like pulling teeth.
Developers have access to AI coding agents and can whip up what we built easily. I'm not even sure what I sell has any value to them anymore. I get frustrated thinking "they can do it themselves."
I'm thinking of pivoting and being a standup comedian. Working at Wendy's sounds promising too 😔
Posted Jan 7, 2026, 3:04 PM UTC
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