So, I’ve started my own air freshener business under my corporation. Initially, the idea was to used as a fund raiser only for late 2025 to 2026. Little did I know how much diving into air fresheners would change the course of my life.

Disclaimer, it’s only been a few months and no actual sales have been generated. It stinks, but I’ve gone through enough gigs, part time and full time careers to know all great things take time. 

The first 90 days has been an absolute battle, even if time feels like it’s moving slow coming out of the holiday season. From creating the flow map of ideas, to designing and developing my two first products from scratch, to launching the website and having all my business paperwork in order, I was so proud. People just see the finished product, but they don’t understand how deep I had to dig to pull this idea out of myself. And no, air fresheners aren’t an original business idea. The energy behind them is. 

These two air fresheners, MCLEEZY  (McLaren) and Pink Sinnamon (Toyota Supra)were birthed from my two race car clients in 2025 from Archangel and Copeland Motorsports. Two separate cars, two separate racing championships, one engineer responsible for not only the electronic systems, but the overall performance of the teams. Both clients gave me freedom to develop as a leader while paying me for my engineering experience. 

Once the season finished, I couldn’t get wait to see where creativity would take me. 90 days into the business and I’m still learning the hard lessons outside of the track. Those lessons you learn quickly when the world doesn’t know your name and they feel as they should. Well, today I just wanted to introduce the Reddit world who we are and where to find us. While the air fresheners are for sale, we only wish for them to help us bring you greater motorsport related movies and products in the future. This is only the beginning.

SMEL-U-LATR Luxury Air Fresheners. 

SMEL-U-LATR: Race Car Air Fresheners