r/indiebiz•
ZNanoKnight

Bootstrapping an AI meal planning app, feedback welcome

Building Loma with a co-founder, an AI app that generates personalized recipes based on your dietary goals, restrictions, and cooking ability.

The insight: there's a ton of friction before cooking even starts. Finding a recipe, checking if it fits your diet, buying ingredients, transcribing from a blog, scrolling through instructions mid-cook. For people who just want to eat healthy and hit their macros, that's way too much friction.

Our belief: AI-generated recipes are just as good as chef-crafted ones for health-focused users. We're not trying to disrupt fine dining or compete with food enthusiasts, that's a totally different market.

Trying to bootstrap this rather than raise money. Each AI generation costs ~$0.40, so figuring out the right pricing model is key.

Currently our only marketing is faceless TikTok content. Would love to hear what other bootstrapped growth strategies have worked for people in this community.

If you're interested (iOS only for now): https://apps.apple.com/us/app/loma-meals/id6755834878

Posted Jan 8, 2026, 2:50 AM UTC

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