Looking for bootstrapped growth advice on my AI meal planning app?

Question

Built an AI app that generates personalized recipes based on dietary goals, restrictions, and cooking skill.

The problem we solve: there's so much friction before you even cook, finding recipes, checking macros, shopping, transcribing ingredients, scrolling through instructions. We collapse all of that for people who just want to eat healthy.

We're not targeting foodies or fine dining, that's a different use case. For health-focused users who care about macros and ease, AI recipes work just as well as chef-crafted ones.

We have a working product but struggling with distribution. Currently doing faceless TikTok content as our main marketing channel since we're fully bootstrapped.

Would love advice on:

  • Bootstrapped growth channels that have actually worked for you?
  • Best strategies for a consumer health app without a big budget?

Posted Jan 8, 2026, 2:52 AM UTC

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