Quick honesty check: after the first week hype, sales slowed down a lot. This was expected, but also want to highlight this because many people quit at this stage. THIS IS 100% NORMAL and am highlighting for this exact reason if any of y’all find yourself in this position in the future :) 

Not stressed about it though.

I also haven’t really told people yet (outside of close friends). I wanted to see if I could start this on my own first and actually learn how things work before leaning on everyone I know.

Still figuring out social. Going heavy on micro-influencers right now, sent 30 emails yesterday, got 2 yes. I’ll take it!! Also planning to drive around LA and walk into stores that feel like they actually make sense for the brand.

Video is obviously where the growth is, but making content is harder than people make it sound. “Low effort content” works… if your place already looks like a Pinterest board with perfect lighting. I’m still trying to find a setup where I can make stuff fast without every video feeling the same. Not to mention the need of setting changes in videos. 

Thinking about doing farmers markets next. Being in LA, there are a ton, and it feels like a good way to get this in front of real people. With that comes the content, and human reaction which would make for great videos!

Slow is fine. Just building and trying to stay consistent. 😄

Again, I would like to thank everyone who supported and keeps giving advice as this series continues! I truly hope it has been helpful to anyone here who has been thinking about starting their own project!

Week 5 of staring my candle brand. Launched hype has slowed down and fully committing to content now!