I got an advert brochure in the mail form my work over an app they offer that helps with cutting back on alcohol. No idea what to make of this, is this normal?

I work at a pretty decent company. We get perks though our work like internet plans or gym memberships. I don't get those kinds of adverts in the mail however. But over the Christmas holidays, I receieved a small pamphlet thing from my company over an app that supposedly helps with cutting back on alcohol. I found that very odd and idk if this is normal from jobs.

I'm not gonna I'm a bit worried that my work somehow thinks I'm an alcoholic or something. Ive never worked someplace where they did stuff like that. So am I overthinking this?