Where to begin?

Hey there. I hope this is allowed..etc. I am in need for advice on where to begin with skin care. Before you get mad over my very basic question, hear me out; I am 37 f have always had great skin. People used to routinely comment on how beautiful my skin is. I never had issues with breakouts or acne or really anything requiring corrective action besides facial hair removal. Because of that I had been super lax about skin care. I would moisturize and use spf when appropriate and every now and then I will exfoliate and use eye cream.

Within the last two years, and probably due to the stress and sleep deprivation of raising two little ones I look like life has been sucked out of my face. I have grey undertones I look like I almost ages overnight. It’s jarring and scary.

Hence where to begin? I am willing to get my shit together and stick to a routine spend the money on skin care. But the options are infinite and I feel like I need a skin care broker lol.

In a moment of desperation I almost splurged on the Dr. Barbara Strum products but then I looked them up which is what lead me to this sub. It was tempting to use a routine finder quiz and buy everything from the same brand but I know a real and effective routine requires more nuance.

If you have read this far, THANK YOU. I appreciate any advice. Please tell me it’s not too late to maintain what’s left of the youth of my skin!!