How many hours per week do you spend on social media for your startup? i will not promote

I’m curious how other founders think about this.

Between X, LinkedIn, Reddit, Tiktok, etc., it feels like social media can quietly eat a lot of time, sometimes productively, sometimes not.

I’m trying to get a realistic sense of:

• How many hours per week you actually spend on social media for your startup
• What you mostly use it for (learning, networking, customer research, posting, lurking, marketing, procrastinating)
• Whether you feel it’s been worth the time investment so far

Not selling anything or promoting a tool, just genuinely interested in how others are balancing building vs. being online.

Would love to hear honest numbers, even if the answer is “way too many.”