Today I was on Instagram watching reels to kill time and I came across a strange account with many AI-generated images showing total support for the United States government, which is fine. I thought it was a bot.

But after that, even stranger accounts started appearing, two in particular directly related to U.S. Army recruiters. Both accounts shared memes and both followed the same format: “a phone call.”

Things get more interesting when, in the description of these memes, there were three hashtags:

\#genalpha

\#brainrot

\#grindmindset

What does this point to? That they are targeting younger children, not even Gen Z. Children (2010 to 2024), who are the ones that consume brainrot the most. Who hasn’t seen their younger nephew consuming this type of content?

The term “dog whistle” in politics is used when a politician or influencer gives a message that cannot be heard by everyone; it only affects a certain group.

Grind means to grind.

Grind mindset, in normal terms, means a mentality that promotes excessive effort to obtain a good or an objective.

But this is a military context.

Grind is to grind, mindset is an established attitude.

“Grinding the established attitude.”

Memetic warfare part 2 The CIA is using memes to recruit and instrumentalise