Week 1 of researching B2B demo conversion - here's what I found

Spent last week talking to 100+ B2B SaaS founders about their demo processes.

Key findings:

- 83% use Calendly-only (no self-serve option)

- 70-80% drop-off at scheduling step

- 40-60% no-show rate on booked demos

- #1 complaint: "I wanted to explore the product first"

Companies with self-serve + human demo option see 2x better conversion.

What's your demo booking → show-up rate? Curious what others are seeing.