Why do you guys still eat Taco Bell?

I can't justify paying for Taco Bell given recent price updates + going from a lower priced menu to a higher price menu switching to a HCOL area. I'm really craving Taco Bell, but even tho I make decent $, I can't see the value and I feel I'd regret purchasing it more so than enjoying the food. Are you guys solely using deals or how do you make Taco Bell worth it?