Iced coffee...

It is to my understanding that we are the "iced coffee generation". I am indeed a black coffee over iced kind of guy. However, should I stop to treat myself to an iced coffee, almost everyone will add some type of syrup or sweetener to it. First sip and I'm ready to hurl with a bitter beer face. Why would anyone do this? Am I the only one who feels this way about our coveted way of bean juice? Ya'll do sweetened or plain black? Imo, adding anything else is defeating the point of a plain iced coffee. Maybe I'm missing something? How do ya'll feel about the subject and can we come to a definitive way of making it?