Am I missing something, or is Fidelity not really an online platform?

I'm looking to 1) Migrate an existing pension into a Fidelity SIPP 2) Make a lump sum payment from a ltd company and 3) Set up regular payments from that company.

Every bit of help I find on the Fidelity site says "Do <this> online here!" and it gives me a link to a form I have to download, fill in and post off. Is that just life with Fidelity? I get that these are typically going to be one-off activities, but it's all friction I wasn't expecting.