Intellectual property

I really enjoyed the topic, i submitted my essay and I know I have done incredibly bad. I didnt really understand what they were asking me to do.

The essay was to write an essay on a IPKat blog post about a case between Thom Browne v Adidas. Somewhere in the mix i stopped talking about the blog post and just started talking about the case as the post was rather small.

Im just very confused because I have never seen an essay question like this before and I would like to improve for the future.

Has anyone seen an essay question like this before ?

How would you go about answering it ?