Are universities narrowing the criteria to qualify for a contextual offer?

I noticed that KCL no longer gives contextual offers based on being from a deprived area/postcode, as they did just one or two years ago. You now need to have completed its social mobility programme, and/or have been in receipt of free school meals, and/or have been a care-experienced/care-leaver or estranged. Surely this brings down the number of contextual offers by a lot? Are other universities doing the same? Is this an effort to limit entry by home students and bring in more internationals who pay much higher fees?