Which works best: native, natural creatives or salesy, informative creatives?

I'm confused about these types of creatives and which works for a cleaning business using Facebook

Ads? My campaign objective is leads.

Shall I have a native photo taken with a phone showing the end result for the clean, without any overlay text, and just leave the primary text and headline sell?

OR

Having a salesy creative explaining that we're a cleaning business with some information (advantages), text and a CTA?

Appreciate the responses!