Founders your shopify revenue is not your cash !

I was living in a bit of a fantasy world with my store's finances. Shopify was showing revenue growth, but my bank balance told a different story. I was stressing about payroll, ad spend, and inventory, wondering what was going wrong. Turns out, Shopify revenue and actual cash are like two different planets. Refunds, payout batches, and settlement delays mean that "revenue" isn't always spendable when you think it is .

So, how many of us actually know how much of last week's revenue really hit our bank?