r/BATProject•
bat_account

There is only one roadblock that matters: Sign-up Friction

I've said it many times, only one thing matters if you want to see exponential growth.

The only roadblock is and always will be the amount of friction to activate Brave Rewards.

Unless Brave can come up with a viable option to just click a button to start earning - no kyc, no needing to source your own crypto first, etc.

It's no coincidence Brave Rewards started dieing when vBAT (which had its own issues) was sunset. That was the closest thing to being able to start earning at just a click.

Not saying it's easy or even possible to solve because you have to find a way to do that while still preventing massive bots and fraud, but that's the roadblock.

It's the only thing that matters. If it can be solved, everything rockets up - everything else is small in comparison.

Posted Jan 31, 2026, 1:34 PM UTC

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