How do you actually write client reports today?

Genuinely curious how agencies handle this.

Not talking about dashboards or automated charts, I mean the written part you send to clients after a campaign. What worked, what didn’t, what you’d do next etc.

Do you:

– write it from scratch each time?

– reuse templates?

– have juniors draft it and seniors clean it up?

I keep hearing very different answers and want to sanity-check what’s normal.