Lego prices in Switzerland

I just saw that the Lego Sauron's Helmet will cost 84.90CHF in Switzerland, whereas in the US it costs $69.99. The Swiss price is close to $110 at the current exchange rate, which is a whopping 60% more expensive (not including shipping or any taxes). This has not always been the case, did somebody calculate with the inverse exchange rate or what is happening with these prices?