Selling via eBay Store

Was just looking at selling some sports cards on eBay- I have sold previously single items here and there, but with fees and limits, I noticed the opening an eBay store option. I’ve just seen their tier categories, fixed fees, variable fees and am wondering what advantages are there to opening an eBay store? If I’m not mistaken, you’re paying higher fees than normal listings, so why would you have the store?