Anyone seeing traffic drops from Google AI summaries?

Noticing a pretty consistent pattern across clients and my own sites: impressions are up, but clicks are way down anywhere AI summaries/overviews show.

A few things I’m seeing and hearing from others:

- Informational queries get “answered” in the SERP, so users don’t bother clicking.
- Click-through on those AI boxes themselves is tiny compared to old-school blue links.
- Some niches (how-to, recipes, edu, health, product research) seem to be getting hit much harder than others.
- Conversions haven’t always dropped as hard as sessions, which makes it harder to judge what’s actually “lost.”

For folks who are feeling this, what have you actually changed in response? Are you leaning into different query types, changing content formats, or just diversifying away from Google altogether?