Heading to Italy Soon. What Skincare & Haircare Should I Buy?

Hi everyone, I’m very familiar with pharmacies in France, I’ve been going there for years and usually stock up when I’m there. I’m heading to Italy in a few days though, and I’d love your recommendations!

Of course I’ll probably look at brands like Caudalie, Avène, and La Roche-Posay since they’re easy to find in Italy too. But I’m especially curious about Italian brands that you think are absolute must-haves.

I’m 30 with dry skin, no acne or major concerns, so I’m mainly looking for great skincare staples and iconic Italian pharmacy products. If you also have haircare brand recommendations, I’m totally open to that as well.

Thank you so much, I’m taking all your suggestions!

Posted Feb 17, 2026, 3:19 AM UTC

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