scenes released one by one?

Hi, I’m new here, i just downloaded the game a couple days ago and already i’ve caught up to all current scenes that have been released. why do they do this?? why not release the whole app, or if they need to do it gradually why not whole chapters at once instead of like 30 second scenes, and not even daily? i just don’t get why they do this since in the app you can see they have stuff planed out for at least 9 chapters already… is this just a temporary thing or how the game is permanently going to be bc ngl this is kind of turning me off from playing the game lol, having to wait that long just for less than a minute of content, not to mention all the gems needed for ally quests… and it sucks bc it really has sm potential