I Wish Folks Would Stop With The Lie That Subs Don't Matter

The fact is, subs do matter for monetization. Channels have to grow to 1K subs before they will receive a share of the ad revemue on their vidoes. And even beyond 1K, there are *MANY* sponsors that require channels have a minimum number of subscribers before they will do business with them.

Not to mention, sub matter for social proof, especially if you're making the type of content where you're presenting yourself as an authority. While a casual viewer may take a look at a "viral" video for FOMO, they're far more to subscribe & return to a creator with 100K+ subs as well as trust what they have to say on a topic, as herd mentality dictates the bigger creators know what they're doing / talking about in their niche as proven by their huge following

But more importantly, subscribers are also more likely to watch an entire video and help your videos achieve a good AVD right out the gate (as they'll tend to view your content shortly after an upload), giving your videos an algorithmic boost compared to channels that don't have a dedicated communtiy with return viewers. A dedicated subscriber base opens the door for other things like selling merch, patreon etc. as well, so that you're not entirely reliant on AdSense and even sponsorships for income.

So while it is true that views are important for the sake of eanring money from ads, the folks who insist subs don't matter are doing a disservice to new/small creators, as rhe claim is blatantly flase on its fsce.