Real Estate Conversion Rates

Hoping someone here has experience with this. Currently running 90 seperate campaigns on Google Ads and Bing. I am targeting 30 towns, each town is divided into 3 types of users (30 towns x 3 approaches = 90 seperate campaigns). Ive sent 300+ clicks from Google and 300+ clicks from Bing and only 1 conversion (sign-up form) that I think was a bot. While my landing page isnt anything spectacular (its dynamic copy based on what is searched), having a 1/600 conversion rate (maybe 0% if it was a bot) is alarming. I am maximizing clicks which I planned on changing once I got maybe 20 conversions but I cant even get one legit sign-up. What am I doing wrong 😀