I've always been a fan of data and recording metrics. Are you keeping score?

Basically, I'm talking about building performance proof. Turning your services into measurable ROI for agents. When you can walk into a brokerage and say “Homes marketed with our media sell for 98.7% of list price compared to the MLS average of 96.9%.”

• Listing price vs. final sale price
• Any price reductions?
• Days on Market (DOM)
• Time from listing to pending

• of Showings

• Showings a 3/7/14 days

Or is this getting too deep into the weeds?