Amazon KDP Marketing Ideas

Hi all! I’m new here and also new to the self-publishing community, but today is a really special day for me.

For months, I’ve been feeling stuck- unsure of what I should be doing and feeling like I wasn’t quite where I was supposed to be. Eventually, I decided to go out on a limb and try something new… and today I published my first book on Amazon!

It’s not a traditional book, but a guided bedtime story journal designed for parents to write their own bedtime stories for their kiddos.

But now I’m not really sure how to market it. I’m trying to stay away from promoting on my social media for now. What are some marketing tips? Did you all find success with paid ads? If so what platform? Thanks in advance!