What PPC tool are you using daily besides Google Ads UI — and why?

I’m curious — what PPC tool are you using daily besides the Google Ads interface?

Not talking about something you log into once a week… but something that’s actually part of your workflow.

Is it for:

Reporting? Search term analysis? Automation? Budget pacing? Scripts? AI ad copy testing?

And more importantly — what problem does it solve better than Google Ads UI?

Trying to understand what tools are genuinely useful vs what’s just “nice to have.”

Would love to hear real experiences.