How are you handling reporting — in-house dashboards or third-party tools?

How are you handling reporting these days?

Are you building in-house dashboards (Looker Studio, custom sheets, internal BI) or using third-party PPC reporting tools?

I’m curious:

How much time does reporting take you per week?

Are clients actually reading detailed reports?

Do you automate everything or still manually clean data?

What’s the biggest reporting pain point right now?

Trying to understand what’s working in real-world workflows — especially for agencies managing multiple accounts.

Posted Feb 18, 2026, 2:26 AM UTC

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