Best strategy to start my Lead gen business? Need advice

Hey guys, need your advice 🙏

I’m planning to start my lead gen business this year. I’m confident with operations and all the backend stuff.

But here’s the thing… I’m not good at sales calls and I honestly don’t enjoy being on meetings. 😅 Although I can I just don't enjoy it.

So I’m thinking of finding a partner who can handle this side of the business or maybe become my other brain?

While I focus on operations, systems, and delivery.

My question is should I look for a co-founder type partner and split profit or hire someone and do commission-based only?

If you’ve done this setup before — I’d really appreciate your thoughts. What worked? What would you avoid? Thanks!!