If customers ask ChatGPT “What should I buy?” Does your brand show up?

I've been running experiments on how often D2C brands appear in AI generated recommendations.

Customers type prompts like these in ChatGPT:

  • Best protein brands in India
  • Alternatives to Minimalist SPF 50 Sunscreen
  • Which skincare brand should I buy?
  • Best Moisturizer for sensitive skin

Some brands show up again and again. Others don’t show up at all.

Most founders have no idea where they stand.

I'm building a simple tool to measure this - basically checking how often your brand appears in AI product recommendations and how that compares to your competitors.

Not selling anything rn. Just validating whether this is a real growth channel or just hype.

If you run a Shopify/D2C brand and want a free visibility check, comment or DM.

I would genuinely appreciate honest feedback. Thanks

Posted Feb 19, 2026, 3:14 PM UTC

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