Fans are debating if it signals collaborations and whether it will be the done in reverse.
BTS is set to release their new album ARIRANG on March 20, 2026, marking a major comeback under BigHit Music after years of individual activities and a lengthy hiatus due to military enlistment.The global campaign, centered around the mysterious question “What is your love song?” displayed in cities like Seoul, New York, and London, has now seemingly been confirmed to be part of ARIRANG promotions.Recently, BTS’s junior groups under BigHit Music and HYBE — TXT and CORTIS — were included in the campaign after sharing their own “love songs” on Instagram.This move has sparked massive speculation online, as fans try to figure out what the two groups’ inclusion means.

Many are debating whether this signals possible collaborations in ARIRANG or if it’s simply a broader HYBE‑wide promotional strategy.However, not everyone is happy with the company using the younger groups for promotions. Fans of the juniors say they expect the same favor to be returned later for their comebacks as well.BigHit Music faced heated backlash from fans earlier this month after it was revealed that all three boy groups are set to have comebacks within one month of each other.Ultimately, fan theories fall into two camps: those expecting features in ARIRANG and those seeing it as a branding and support strategy across BigHit (and possibly HYBE) idols.

HYBE Using TXT And CORTIS To Promote BTS Triggers Heated Debate