Art quality vs story hook, what actually converts on Kickstarter?

I’ve been browsing a lot of comic campaigns lately and something keeps standing out.

Some projects have incredible art but a pretty standard premise.
Others have a super strong hook but more modest artwork.

Obviously both matter long term.

But purely from a Kickstarter page perspective, what do you think makes someone hit “Back this project” faster?

The art?
Or the concept hook?

Curious how people here see it.