PSA: Content Creators - add your demographic stats to the top of your portfolio = get more collabs

You know how the first email you receive from a brand is usually asking you to screenshot your demographic stats from Instagram?

This is because the FIRST step is to work out whether you speak to the target audience (age/Geo). Once this is established they can concentrate on your craft.

This friction point is stopping you getting collabs because if I have 10 who have given me stats that fit and look OK - I’m going with them rather than send out this email.

This is what a good portfolio looks like: https://videreo.com/portfolio/maelievoux

All platform stats, up to date + demographic stats. I know in a glance is you are shortlisted or not.

Please do yourself (and me) a favour - add your stats to the top of your portfolio and keep them up to date.