Small Business Owners: Anonymous 7-Minute Survey on Data Use & Business Performance (Academic Research)

Hi everyone,

I’m a Business Analytics student at the University of Southampton conducting academic research on how small businesses use data to support decision making and performance.

I’m looking for small business owners or managers willing to complete a short (7–10 minute) anonymous survey.

The survey does not collect any identifying information and is purely for academic purposes.

If you run or manage a small business, your input would be greatly appreciated:

https://southampton.qualtrics.com/jfe/form/SV\_1ZkGdQOQVxYREQC

Thank you very much for supporting research into small business performance.