I launched my app yesterday and attracted the completely wrong audience. Here’s what I learned.

Yesterday I launched my app.

It didn’t take off the way I expected.

But more importantly, I realised I made a positioning mistake.

I partnered with the wrong influencer. The messaging focused on “making friends,” and as a result, I attracted an audience looking for something very different from what I’m actually trying to build.

What I really want to build is a space where people connect to grow —
Find teammates, improve skills (like English), discuss startups, build projects together.

But when your messaging is vague, the market decides what you are.

Building the product was honestly the easy part.
Finding the right audience is 10x harder.