What are you actually paying creators right now?

I'm getting ready to reach out to influencers for partnerships on a pregnancy/motherhood app and trying to get an understanding of the structure, terms and budget I should expect on my first few partnerships.

For those of you brokering deals day to day, so: agencies, talent managers, brand side, influencers, etc.

My questions are:

• What are you seeing rate-wise at different follower tiers? (micro, mid, 250k+)

• CPM or flat rate,  or does it depend on creator size or platform?

• When a creator responds with "what's your budget?" on a cold outreach, how do you handle that?

• Does it change much across TikTok vs Reels vs YouTube?

The "it depends" advice is killing me lol.

Thanks in advance!