I tried getting customers from Reddit for 30 days. Here’s what actually worked.

A month ago I started experimenting with Reddit as a way to get users for a small SaaS project. At first I did what everyone does. • Posted a launch • Dropped the link • Waited for traffic Nothing happened. Actually worse — people downvoted it. So I changed the approach. Instead of trying to promote, I just started watching how people actually use Reddit. A few interesting things showed up:

1. Customers rarely come from the post itself. Most conversations that matter happen in the comments.
2. Small subreddits convert way better. Big subs give views. Small ones give users.
3. Story posts outperform “launch posts”. People ignore anything that smells like marketing. After doing this manually for weeks I got tired of: • searching subreddits • tracking conversations • figuring out what to reply So I started building a small internal tool to help with that. Nothing fancy yet. It basically: • finds relevant discussions • shows what people are asking • helps draft replies faster Still early but it already saves a lot of time. Curious how other founders here approach Reddit. Do you focus more on posts or comments?