Paid ads were 70% of our store traffic — SEO fixed the margin problem

A lot of ecommerce brands I see don’t lack traffic — they lack profitable traffic.

After improving SEO basics:

• optimized category pages
• fixed duplicate/thin product content
• better internal linking
• added buying-intent content

organic started compounding and reduced reliance on ads.

Has anyone else seen SEO shift CAC or margins over time?

I documented the exact steps here: https://www.designhenge.com/blog/how-to-improve-seo-of-ecommerce-website